Kim Kardashian flour-bombed by member of the public at perfume launch

Kim Kardashian is accustomed to a showering of affection from her fans, but as she walked the red carpet last night she was welcomed with a flour bomb, drenching the brunette TV star in white powder.

Clad in a black blazer, leather trousers and a sharp blue top, Kim greeted the press and public along with her mother Kris Jenner at The London Hotel in Hollywood.

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Seemingly out of nowhere, she was pelted with cooking powder after an unidentified woman launched the substance at her.

Kim Kardashian was flour bombed at her fragrance launch /Rex

Her long black hair was covered, as were her shoulders and arms. The rest of the powder provided a heavy dusting on the red carpet.

The incident would have been more appropriate had Kim been launching a line of cleaning products, but instead she was promoting her latest business venture, a new fragrance called True Reflection.

Before she was showered in flour, Kim was preened to perfection /Rex, Getty

Following the fracas Kim was taken to a private room to regain her composure. She removed her blazer and brushed the flour from her hair.

She was seen laughing and joking about what happened and kept a smile etched across her face.

Kim Kardashian attended the fragrance launch with her mother, Kris Jenner /WENN

Kim told E! Online: "That probably is the craziest, unexpected, weird thing that ever happened to me.

"Like I said to my make-up artist, I wanted more powder and that's a whole lot of translucent powder right there."

The woman who allegedly threw the white powder was arrested /Rex

According to TMZ, the 30-year-old continued her promotional work, while the assailant was arrested by police.

Kim's sister Kourtney voiced her anger on Twitter and posted: "Classy to flour bomb my sister at her charity event helping women. I wonder if they would have dared thrown the flour at my hormonal and pregnant self!"[Sic]